Why ICC Sydney’s already getting repeat business

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A Chinese banquet for over 2,000 people, an incentive event for 8,000 already done and dusted, and 500 future bookings secured. You could say things are going pretty well for the new International Convention Centre Sydney.

“It’s clear we’re making an impact,” says CEO Geoff Donaghy (pictured below).

Though the ICC (International Convention Centre) Sydney only opened in December, some early successes have pleased organisers and clients. Take the Amway China Leadership Seminar 2017 in January. It was the centre’s first-ever incentive event and it welcomed an astonishing 8,000-plus international delegates.

The local team had the daunting first-up challenge of hosting and catering for this huge audience, some of whom had little English.

They tackled it by planning carefuly, working closely with Amway China’s people to ensure no issue was left unresolved that might potentially cause problems when guests were on site.

Ultimately, over 13 days organisers used many of the spaces, including the 2,500-capacity Darling Harbour Theatre and the convention centre’s meeting rooms (for breakout sessions). Organisers cited great AV equipment, a 10 gigabits-per-second optical fibre backbone, the layout and organisers’ counsel as helping support a “seamless” experience.

The show also offered visitors the chance to explore the broader precinct, with The Hunger Games: The Exhibition and Brickman Wonders of the World Exhibition, held concurrently in the exhibition halls.

“We received terrific feedback on how proactive our team was in advising the best solutions for our venue as well as how responsive they were to changes from the client,” says Geoff.

The Darling Harbour Theatre, which is also a performance space, became the setting for big presentations while staff hosted the banquet in the grand ballroom, set in the convention centre itself.

Associate Director of AV and Events Production of Amway China Bert Li was happy. “Every event comes with its own opportunities and complexities,” he says, “and every detail here was anticipated and delivered to a five-star standard.”

Examples of attention to detail included bilingual signage throughout the venue from theatres and meeting rooms to toilets and lifts, and exclusive routes to ensure large groups could get to sessions quickly and easily. “The team was easy to deal with and quickly addressed our needs” adds Bert.

Memorable feast

According to surveys afterwards, delegates especially appreciated the Chinese banquet. The feast kicked off with prawn and vegetable broth, then moved on to steamed barramundi with ginger and soya, steamed Asian greens, sweet and sour pork with tomato, pineapple and capsicum, braised lamb with stir-fried ginger and spring onions, bok choy, mushrooms, bean curd and fruit.

Delegates arrived in four groups. While in town they sampled Sydney’s attractions and hotels including Luna Park, Sydney BridgeClimb, Sheraton on the Park, The Star, Sydney Tower Restaurant, Captain Cook Cruises and the Opera House.

CEO of Business Events Sydney Lyn Lewis-Smith says it’s clear the centre will boost the city’s reputation as a business meeting destination. Moreover it will inject an estimated $5 billion into the New South Wales economy over the next 25 years.

“As the centrepiece of the AUD3.4 billion, 20-hectare transformation of Darling Harbour it’s generated huge interest from international organisations and played a significant role in Amway China’s decision to return to Sydney for a third time,” Lyn says.

“In the past decade we have seen 20% year-on-year growth from the lucrative Asian incentive market. The centre will drive this further and deliver major cultural and economic benefits.”

Does it represent value for money for events planners? Geoff Donaghy observes that ultimately clients will be the judge of this question. But so far, results speak for themselves. “We’re already receiving return bookings from clients who’ve held events over the past two months, and see this as a strong indication they’re happy with the venue and service.”

For more information, go here. And go here for a virtual tour.

The events-on-cruise-ships idea attests to the adage that there’s nothing new under the sun, and more shipboard meeting options are available than ever before. Yet it represents a market in Australasia with more potential than is currently being realised, The Siteseer recently discovered.

On a five-day voyage from Sydney to Hobart and back aboard the giant new, high-tech Ovation of the Seas, we made some interesting findings. Chief among them:

It’s fantastic value

The meetings-aboard offer is highly competitive. Delegates can meet, eat and have fun on the ship from the equivalent of around USD 200 per person per day.

As Ovation hotel director John Rae (pictured below) said in an interview with The Siteseer while at sea, “When you factor in the holiday aspect, depending on where you are, how long you’re on for and the ports you’ll be visiting, it’s tremendous value. Marvellous food and entertainment is laid on, and the entire program outside the actual meeting and event component is taken care of for you.”

Value-for-money considerations span perks like group discounts and a points system that can earn groups onboard privileges.

Moreover specialist staff aboard can arrange events specifically for each group, like private shore excursions, cocktail hours or other team-building exercises.

It’s as flexible as land-based options

A decade ago, Royal Caribbean International had half a dozen ships. Today it has 25 with five operating down under.

Ovation of the Seas itself is currently cruising a lengthy maiden southern summer season that’s expected to inject more than $35 million into the Australian national economy, according to Adam Armstrong, managing director for the company in Australia and New Zealand.

Events are now a major business for the company. Each ship has customisable venues to suit groups from 18 to 400 people in fit-for-purpose meetings facilities on board or, indeed, the entire ship if bookings are made well enough in advance.

But the run-of-the-ship theatres, lounges, and outdoor spaces can also accommodate groups as small as 25 and as large as 1,394 according to Adam.

Organisers can book a “neighbourhood” on the Oasis or Quantum Class vessels or an “evening reception under the stars” in the Solarium, an enclosed, glassed-in space on an upper deck.

For example at the time of publication, Ovation was planning to host a fiftieth birthday celebration for 500 people for a bank when it arrived in Singapore, as well as a conference for travel company Expedia, also for 500.

“What we have to do with groups this size is work around some of the bigger public venues on board,” he said.

This means hosting an awards ceremony in the big Royal Theatre or the “Two70,” the cavernous venue, which doubles as a fully equipped theatre for big stage shows, at the stern.

Meantime the dedicated conference facilities on Ovation can be split into four rooms, so organisers could arrange a plenary session with two breakout rooms off it, for instance.

“In Hong Kong and China we recently had famous singers coming on to do a cabaret act as part of a client’s event,” said John. “And we run charters too.”

CruiseCo, a consortium of cruise travel specialists, organises a range of musical charters including Rock the Boat, Cruise Country and Bravo (musical theatre) annually on Royal Caribbean ships in Australasia, with musicians playing in all venues and appropriately themed events for the duration of the trip. “These are some of the best cruises I’ve done,” says John. “Everyone’s there for the same reason, and the atmosphere is great.”

The food is first-class

Flexibility extends to a plethora of dining options. According to group coordinator on Ovation of the Seas Marla Baybay (pictured below), depending on the guests and the part of the world in which the voyages are taking place, chefs on board can produce specific menus for groups, and arrange halal and kosher meals as well.

These meal requests must be made well in advance so the ship has enough stock and can deliver group expectations.

The scale of the restaurant operations is astonishing. Restaurant Operations Manager on Ovation of the Seas Koksal Merdamert (pictured below right, with head chef Sebastian Holda), oversees the serving of around 20,000 meals a day to 4,900 passengers and 1,500 crew.

On a typical seven-day cruise, travellers will consume 3,300 kilos of chicken, 3,750 dozen eggs, 5,100 kilos of beef and 1,700 kilos of french fries.

There are 18 dining options aboard, Koksal said, including Jamie Oliver’s first Australian restaurant at sea, Jamie’s Italian, Chops Grille steakhouse and an Izumi Japanese.

In some eateries like these, the ship charges guests an additional fee. One such venue is the quirky restaurant known as Wonderland, with design themes that resonate with Lewis Carroll’s famous book. The eclectic menu here when we were aboard included “oceanic citrus,” crispy crab cones, duck-liver fritters, “vanishing noodles,” “liquid lobster” (bone marrow and caviar) and eggs in blue cheese and hot sauce.

It’s notable, however, that the other non-chargeable dining options also serve outstanding, classy meals at breakfast, lunch and dinner – from the white-linen and silver-service-type venues such as Silk, American Icon Grill and Windjammer Marketplace – a vast foodcourt.

To run them all efficiently, Koksal and his teams must plan menus up to a year in advance. Wherever possible, the ship’s provisioners order fresh local produce from the ports they visit, and adjust menus in line with guests’ feedback, he said.

“We obviously tailor menus according to which part of the world we’re cruising in,” Koksal said.

“In Asia we’ll serve proportionately more items that suit local tastes like dumplings, noodles and congee. If we can’t serve something that’s on the menu, like New York steak say, we’ll replace it with something even better, perhaps rack of lamb.”

As The Siteseer discovered, events organisers shouldn’t swallow whole the vast majority of complaints about the food, or ship, made on online forums about any vessel. For some reason cruise ships attract a selection of whingers. (“It’s not as good as previous times,” “we had to wait twenty minutes” and so forth. Which begs the question, why do you keep returning? ).

The ships are enticing destinations themselves

Ovation of the Seas claims to be the newest, biggest, most technologically advanced cruise liner to sail in Australasia. This becomes obvious from the moment you check in before boarding when a smiling staffer check your details and asks you to sign you name on a iPad until the time you disembark with an electronic beep scanning your personal cruise card.

“It’s a game-changer for cruising down under,” said Adam Armstrong, managing director Australia and New Zealand.

Added John Rae: “I’ve worked for Royal Caribbean since 9/11 and it’s a phenomenally dynamic work environment, and Ovation is, without doubt, technologically and in its design, in every way, far ahead of everything else.”

At 348 metres long, 18 decks high and weighing 168,666 tons, it’s the fourth-largest cruise ship in the world, with theatre shows, comedy and quiz gig, live bands, plus some genuinely new and gee-whizzey features.

These include North Star, an air-conditioned passenger pod at the end of a hydraulic boom that hoists people about a hundred metres into the air above the ship (we enjoyed this greatly, on a blustery day), and iFly, a vertical wind tunnel in which a powerful fan allows more intrepid guests to simulate free-falling from an aircraft.

Plus there’s a well-equipped gym, vertical climbing wall for mountaineering fans and bumper cars, just like you’d find at a fairground.

Given all these attractions, it’s not surprising that many groups will hold intensive meetings on the first three days of a voyage, then let their people relax and enjoy the trip afterwards, said Marla Baybay.

The business is booming, everywhere

Raw data speaks for itself. There are more and more ships down under, and Australasian seasons are generally getting longer, moving beyond the peak periods of school holidays.

The Cruise Lines International Association (CLIA) has revealed that global cruise travel – leisure and group – is continuing to grow and evolve at a record pace. Some 24.2 million people cruised in 2016, a million more than the previous year and almost two million more than the year before that.

“Our meetings and events business afloat changes from market to market, the time of year and the types of group and event we’re hosting, but there’s absolutely no doubt it’s growing,” said John Rae.

It’s “greener” than you may think

As CSR is increasingly important to planners and delegates, it’s notable that the Ovation is flagged by its marketers as one of the “greenest” ships afloat.

For instance it’s equipped with air lubrication systems on the hull to reduce fuel consumption, and Royal Caribbean has removed all incandescent lights; much of the lighting on board is operated by motion sensors.

“We recycle, separate and actually earn money from recycled glass and paper at the ports we visit, with the proceeds shared among the crew,” said Koksal Merdamert. “We adhere to all relevant marine waste standards.”

What makes a group? Eight staterooms or more. Other than that, there are no requirements. You can book a group cruise for weddings, vow renewals, anniversaries, family and class reunions, church retreats and birthdays. To find out more or book, go here or visit the Royal Caribbean International site.

Book well in advance for best results, say these incentive guests

What do people who’ve actually held meetings on this ship say? The Siteseer spoke to Rechelle Dare and Tina Pizzoni (pictured below), Gold Coast- and Brisbane-based managers respectively for helloworld travel. They were on an incentive trip for 14 people from various agencies.

We’ve found the level of support and service terrific. We’re here as recognition for being top achievers in our company. The ship’s people including a maitre ‘d gave us a heads-up about the things we can tell our clients, plus we’ve had a tour of the galley and back stage at the theatre. Fascinating.

We’ve liked the conference facilities where we’ve been holding our more formal meetings at the rear of the ship. We’ve also had a special function in one of the bars [Vintages] which was set aside for us especially. I think the idea of conferences and incentives at sea is fantastic. It’s easier to plan, and you can do as much as you want to or not.

One issue for large groups is that you must book well in advance, so securing space early is key. The conference facilities on board aren’t big enough for really large groups, so you’d need to look at reserving one of the theatres. We’ve been involved in one event afloat where we took up a lot of the ship; we were about 500 strong.

We’ve loved it, eaten wonderful food and had a great time.

The Philippine low-cost airline Cebu Pacific, the largest carrier in the islands flying to almost all Asian capital cities, is increasingly making a name for itself as a player in the events market, offering competitive discounts for groups of a minimum of 15 people.

And the airline – a subsidiary of JG Summit Holdings, one of the largest conglomerates in the Philippines – is flexible and open to receiving approaches from MICE organisers.

“Any PCO or event manager organising an event in the islands, whether it’s a familiarisation trip, conference or incentive should contact our corporate booking office to discuss their requirements in more detail,” says Atty JR Mantaring (pictured, left), Cebu Pacific’s Vice President for Corporate Affairs.

“Cebu Pacific stands out in the industry because of our extensive reach, offering low-cost services and a safe and fun travel experience to the widest selection of destinations across the country,” he says. “And we do it more frequently than any other airline, making the Philippines a really accessible gateway.”

Sydney-Manila from AUD 199

The airline works hard to offer low fares all year round, but also has many good ‘ad hoc’ sales. For example a recent deal offered Sydney to Manila flights, all in, for just AUD 199.

As a quick glance at the website confirms, the airline has established a big variety of routes within the Philippines and Asia, connecting airports through its six major hubs: Manila, Clark, Cebu, Davao, Kalibo and Iloilo. “Having multiple routes and flights allows us to offer the most competitive fares; it lets people save on the flight and splurge on the destination,” says Atty Mantaring.

Like more and more successful enterprises, Cebu Pacific incorporates the use of social media as an intrinsic part of its marketing campaigns. Recently, for instance, it launched its ‘Beach Bum Academy,’ offering prizes of all-expenses-paid holidays by the beach in partnership with the Department of Tourism Philippines, Henann Resort and Plantation Bay Resort and Spa.

To enter the competition, participants had to post a 30- to 60-second video of themselves on a social platform and share the link via the Cebu Pacific Beach Bums entry form. Atty Mantaring sees this kind of promotion as crucial for almost any business these days. “We understand guests love sharing their views and experiences online,” he says, “so we encourage them to engage with us on multiple platforms like Facebook, Twitter, Instagram and YouTube.”

In other news, Cebu Pacific is adding new ATR 72-600 aircraft (left) to its fleet of 60-plus planes. It offers a better passenger experience thanks to its larger cabin and additional seating capacity to support even lower fares, he says.

“We’ll progressively replace our current fleet of eight ATR 72-500s, configured with 72 seats, with the fleet of 16 new ATR 72-600s which have 78 seats. Deliveries 600s will run through until 2020.”

The airline has just opened an office in Korea, which it believes will strengthen its international appeal in the Asia-Pacific, he adds.

The latest seat sales can be found on Cebu Pacific’s official Twitter (@CebuPacificAir) and Facebook pages. For bookings and inquiries, visit www.cebupacificair.com or call the reservation hotline at +612 9119 2956.

Tourism and business events operators should realise that Australia’s first-world facilities, clean environment and friendly people collectively represent a magnificent advantage, says the MD of Tourism Australia.

Siteseer: You’re on record recently as saying that tourism is growing faster than the Australian economy. Does the same apply, in your view, to business tourism and the events industry?

John O’Sullivan: Australian tourism continues to go from strength to strength and is growing three times faster than the Australian economy overall. Our industry has a shared long-term goal to grow overnight visitor expenditure, currently at $97.1 billion, to more than $115 billion annually by the end of the decade as part of the Tourism 2020 plan. Business events are obviously a key contributor to the visitor economy – and for our long-term goals for growth, with the average traveller for business events spending three times as much as a leisure visitor.

All indications from our industry point to robust demand for Australia. In particular we know of a number of large incentive program [organisers] from China who have recently chosen Australia for their events, including NuSkin and Amway.

SS: Are you satisfied that aviation capacity is sufficient to meet demand for inbound business?

JOS: Aviation capacity is vital for an island nation like Australia. In fact it was identified that Australia’s international aviation seat capacity would need to grow by 40% to 50% and domesticwould need a 20% to 30% increase to achieve our Tourism 2020 targets. Already we’ve achieved 66% of the growth needed, tracking 10% ahead of the original forecast growth.

This is a consequence of having a very strong aviation development focus – to increase capacity and services on existing routes and to support the introduction of new routes. We’ve seen significant aviation growth out of a number of markets, notably China, and the opening of new routes such as the recently introduced Singapore-to-Canberra services by Singapore Airlines, which help foster international business to the city.

SS: Do you believe Australian hotels and meetings facilities represent good value for money for local and international events and incentive organisers?

JOS: Yes, an Australian-held business event delivers above and beyond the expectations of planners, time and time again. Our industry’s ability to tailor-make itineraries and events, together with our exceptional facilities, unique wildlife and excellent food and wine combine to provide great value for money for incentive planners.

Alongside this, as part of the Tourism 2020 strategy, there is strong focus attracting tourism investment. Tourism Australia works in partnership with Austrade to this end, to ensure we have adequate accommodation and facilities in Australia to [cater for] the increasing numbers of international visitors to our shores.

SS: What, in relation to the MICE sector specifically, do you regard as some of TA’s most significant recent achievements?

JOS: For the association market we’ve recently been highlighting Australia’s knowledge sectors and innovative people through our content strategy. And we’re seeing some great feedback on this from international buyers. We recently launched Australia Innovates, the magazine which brings these stories together, at IMEX America to strong interest. In the incentive space, we held our Dreamtime showcase in Adelaide in December 2015, hosting over 100 international business events buyers and media and demonstrating why there’s nothing like Australia for business events. The show was a great success, reaching over 25 million people through media coverage, and [generating] several confirmed pieces of business for Australia.

SS: The new International Convention Centre Sydney has been the subject of much publicity. How important is it for the industry and Australia generally?

JOS: The ICC Sydney, on track to open in December 2016, is significant and will assist in attracting future business events to Sydney and Australia. In fact it will be crucial to Australia’s business events future and help us to succeed, with its offering of the largest exhibition space in Australia and an international convention centre that can collectively host more than 12,000 delegates. The entire precinct has been revitalised with new retail and dining facilities, public spaces plus new hotels in the pipeline. That’s also going to generate huge benefit for Australia.

SS: You’re well-known for using social media successfully; how effective has this been, in your view, and what key lessons have you and your colleagues have learned in this respect that might be useful for events organisers?

JOS: We’ve successfully used social media to engage with the leisure travel market through Facebook, Instagram and Twitter along with WeChat and Sina Weibo.

From an events perspective we’ve used social media for delegates to share their experiences of our events such as the Australian Tourism Exchange, for the leisure sector, and Dreamtime, for the business events sector, while also using it to share our news announcements from these events with delegates and a wider audience. LinkedIn, too, has been a great tool for business event [organisers] to share insights and information with stakeholders. The key thing we’ve learned is really about making the content relevant to the audience, and inspiring.

SS: There’s been much publicity recently (such as the hotels.com annual survey) about the stellar growth in China tourism. What do Chinese MICE travellers like best about Australia and what should operators be doing to engage them effectively?

JOS: They enjoy Australia’s beauty, in particular our natural environments and their proximity to urban centres. Australia’s seafood and wine, as well as the quality and variety of our food offering, are highly valued by Chinese travellers. Our wildlife, clear open skies and friendly people also appeal. Relationships are key in the China market. It’s important to invest the time and energy to develop these in order to operate effectively and grow your business.

JOHN INSIGHTS

As Managing Director of the nation’s global tourism marketing agency, John is responsible for driving Tourism Australia’s strategies to increase demand for Australian tourism experiences and grow the sector. John joined Tourism Australia in March 2014. He was previously Chief Operating Officer of Fox Sports, and has held executive positions with Events Queensland (Chief Executive) and Football Federation Australia (Chief Commercial Officer), as well as with the Sydney 2000 Olympic and Paralympic Organising Committee.

More info: www.tourism.australia.com

The first striking feature visitors note when entering the lobby of the ibis Styles hotel at Bali Kuta Circle is a startling angular swimming pool, which seems to be suspended in air. Closer examination shows that it is.

Guests can walk under the pool, supported by pillars, and through glass windows set into the bottom, and swimmers can peer down to the floor below. Flanked by a cute bar and small but well-equipped gym, the pool is set in a quadrangle between white-painted and balconied hotel rooms rising several floors above the waterline.

Accor’s ibis Styles group of 141 hotels, comprising the chain formerly known as All Seasons (rebranded in 2012), gives the lie to the old Ibis image of a basic hostelry with plastic shower cubicle, cell-like room and vending machines dispensing food and drinks. This is a transformed offering.

The corporate undertaking is to ensure each ibis Styles establishment has a different design and offers a resort or boutique-style experience.

Despite its not-too-snappy name of ibis Styles Bali Kuta Circle, this property, one of three “Styles”-branded hotels on the Indonesian holiday isle, has a bright, breezy, welcoming feel. It’s well-maintained and its public areas, like the room interiors, are painted in vivid colours. That, along with the sharp, colourful uniforms of the staff help impart a young, go-getter branding.

The hotel is in a busy business area adjacent to a mall, ten minutes from the airport and a brief, two-kilometre cab hop to the restaurants and buzz of Kuta Beach, Legian and Seminyak. It has a restaurant, “internet corner” and shuttle service.

The 190 rooms have good airconditioning, important in Bali, and include 32-square-metre loft duplexes designed to accommodate up to four. All rooms have king-size beds, safe deposit boxes, mini bars, hairdryers and free wifi internet access. Family rooms, also 32 squares, can accommodate the same number.

Online room rates start at around AUD 50, and include a full breakfast. Meeting packages start at around AUD 24 for a half day, including lunch, AUD 30 per person for a full day, or AUD 43 for full-board meetings, including two coffee breaks, lunch and dinner. Also thrown in are welcome drinks, free internet and discounts of up to 20% in the on-site spa.

There are two meeting rooms of 101 square metres and 83 square metres, able to accommodate up to 100 and 80 respectively in a theatre configuration. They have the AV, digital, wifi and other bells and whistles that come standard with vastly higher-priced facilities in other properties.

Interestingly, the group has embraced green principles, with flow regulators on taps, recycling of food waste for compost or energy, promoting of local food in the restaurant and in-room recycling. It’s also involved in a program to protect local children.

More info: Email H8118-RE1@accor.com

Or visit

http://www.accorhotels.com/gb/hotel-8118-ibis-styles-bali-kuta-circle/index.shtml

Cross-cultural pollination in a globalised world is ushering in a vibrant new era of communication. Here you’ll find ten tips to help you navigate new conversations when doing business in China. 好运 (Haoyun or good luck)

Guanxi first, business later

Be patient with Chinese companies. Good things come to those who wait, but only once trust has been established.

Be authentic . . .

Show your respect for your host’s success. Acknowledge their customs and hospitality, but remain authentic to your own roots. Many brands have failed to “look Chinese” when their own national heritage would play just fine.

. . . but talk their language

Chinese people are increasingly well-travelled global citizens. However when it’s time to talk business on their turf, get yourself a specialist translator who understands your business and can potentially spot important communication nuances of which you may be unaware.

Think macro to micro

Chinese culture places the collective before the individual. Addresses are written province, city, district, block and gate number. Chinese put surnames first, and the year before the month and date. So think about the big picture first.

Highlight our common goals

When examining a picture, a western eye may see the deer before the forest, while a Chinese reader, steeped in eastern philosophy, may consider the complex harmony of nature. Your corporate communications should also consider the balance between personal need and shared benefit.

Read the signs

Chinese design is rich with symbolism. Numbers and colours have meaning. A single brush stroke can convey a lifetime of feeling. So ask a local expert to consider the hidden meaning of every element of your communication carefully.

Marks matter

Thinking of creating a Chinese version of your logo?

Chinese characters are pictograms that often reflect their natural origins. So consider their meaning and sounds beyond their literal translation.

The Chinese pronunciation of “Kerker Kerler” means “tastes good,” while Ikea and Carrefour have manipulated the pictograms of their logo to reflect their business purpose.

Follow us on Weibo

The sophistication, prominence and adoption of Chinese social media and ecommerce far exceeds our usage in the west. Embrace the opportunities that WeChat, Weibo, Youku, Tengxun and a multitude of other platforms can bring to your business.

Mind your manners

Formalities and ceremony are still observed by many people. So don’t call your elders by their first name, be prepared for a time-consuming lunch and put some thought into your corporate gifts.

Be the change

China is not the China of twenty years ago. Tradition remains but cross-cultural influence is everywhere, particularly in Tier 1 cities such as Beijing, Shanghai and Guangzhou. So don’t be afraid to try something new and move the conversation forward.

Find out more at bwdcreative.com.au.

Arriving at 11pm at the Hotel Santika Siligita in Bali, tired after a long flight, the immediate signs aren’t too appealing: a driveway with security guard off a busy thoroughfare in Nusa Dua, and a tiled lobby mostly deserted. At reception, a woman is complaining loudly to a staff member that a driver had tried to rip her off. Obligingly he orders her another cab.

It’s when I wake next morning and wander down to breakfast that I’m reminded again how pleasant it is to visit southeast Asia, especially Bali.

A large, high-ceilinged breakfast terrace served by smiling staff in traditional Balinese gear looks out over an enormous blue swimming pool surrounded by walled tropical gardens of lawns, frangipani trees and shrubbery. On one side, a sign emblazoned with “Uluwatu Spa” beckons. I could relax here.

Breakfast is a feast with a bewildering choice, from fresh papaya and other local fruits to an omelette station and western fare, with eclectic Asian choices including braised or fried chilli fish, curried chicken, nasi goreng, stuffed cabbage, salads, pastries and much else.

The three-star Hotel Santika Siligita is set near the centre of Nusa Dua, a MICE hub in Bali. It’s 30 minutes’ drive from the airport and about five minutes by free shuttle bus to good beaches and shopping. It has 153 rooms with high-speed wifi connection – something that some higher-priced chains, like Hilton, still, incredibly, don’t offer non-member guests – tea- and coffee-making facilities, safe deposit box, LCD TV and cable channels.

The hotel itself includes six well-equipped meeting rooms, and full banquet facilities are available for larger gatherings and special events.

“We’re part of a strong local company that has over forty very reasonably priced hotels throughout Indonesia,“ says Ni Wayan Yoni (pictured, above), Assistant Sales Manager for the Hotel Santika Siligita Nusa Dua.

“We recently hosted a five-day conference for a business group of 70 people here very successfully, and we can easily accommodate up to 140 people theatre-style.”

The half-day rate including lunches is USD 23, for a full day it’s USD 35, and for full board that includes lunch and dinner it’s USD 40. And even these rates are subject to negotiation, says Wayan Yoni. The online room rate starts from USD 29 a night, including breakfast, which, notwithstanding the value-for-money reputation of many Asian three-star hotels, is reasonable indeed.

Meetings clients are roughly split between local and international groups, with a significant number of MICE visitors from Singapore, Korea, China, Germany and, to a lesser extent, Australia, she says.

The Santika hotel group includes two-star Amaris properties, three-star Santika branded hotels and Santika Premier hotels which incorporate a collection of four-star properties. The Royal Collection is a brand of boutique Villa properties under the Samaya and Kayana brands.

More info: sales@siligitabali.santika.com, and at

http://www.santika.com/indonesia/bali/hotel-santika-siligita-nusa-dua-bali/

Geoff Donaghy (pictured, below), CEO of the new International Convention Centre Sydney, which opens in December, talks to The Siteseer about the imminent opening of a vast state-of-the-art precinct that will help pump billions into a nation’s economy.

Siteseer: It’s been much heralded; but why is ICC Sydney so important for the events industry in Australia?

Geoff Donaghy: ICC Sydney will be Australia’s premier convention, exhibition and entertainment precinct, and will emphasise that Sydney is one of the world’s most desirable business event destinations. Over 340 events have now been secured at the $1.5-billion venue, which is expected to provide $5 billion in incremental economic benefit to New South Wales over the next 25 years.

The variety of facilities we offer will put ICC Sydney, and the city itself, at the top of the list for many event planners the world over. Indeed we expect it to play a pivotal role in increasing Australia’s market-share of the business events industry.

SS: But in an ever-more-competitive market, what really makes it special?

GD: It’s been built from the ground up on a 10 gigabits-per-second digital backbone, so it’s one of the most technologically advanced venues in the Asia Pacific. Moreover it’s the centrepiece of the 3.4-billion-Australian-dollar transformation of Darling Harbour, set over twenty hectares, that will help revitalise the way business events are delivered in Sydney.

The venue covers more than 200,000 square metres – three city blocks – and it’s flexible enough to allow for any number of space configurations. It will be capable of hosting three major conventions simultaneously with capacities of 2,500, 1,000 and 800 delegates, each with their own dedicated plenary, exhibition space, meeting rooms and catering areas. Plus there’s a dedicated support team to assist through every step of an event.

It also has 35,000 square metres of internal exhibition space, 70 meeting rooms, hospitality suites, a 2,000-seat ballroom – which is the biggest in Australia – and an impressive 5,000 square-metre open-air event deck with spectacular views.

On top of this it’ll be a major draw for entertainment seekers, as we have the ICC Sydney Theatre with 8,000 seats – 9,000 in GA mode – the Darling Harbour Theatre with 2,500 seats and Pyrmont Theatre with 1,000 seats – all of which will contribute to a terrific experience for delegates.

SS: Could you tell us a bit more about the venue-testing schedule?

GD: From the end of this month the centre will undergo three months of intensive operational testing to ensure it’s fully functioning to its world-class benchmark. This will have the added benefit of ensuring staff are trained in-situ for every type of event, as well as previewing the venue to businesses and local communities ahead of the official launch. This is a crucial phase because major international events, such as The Hunger Games: The Exhibition [celebrating the blockbuster Hunger Games movie franchise] are already contracted for the very first day of operation on 20 December.

SS: That sounds exciting – could you share some details with us about this and any other interesting events snagged for next year?

GD: The Hunger Games: The Exhibition will be an experience like none other. It’ll run for 45 days and immerse visitors in the inspirational story of the cult films’ heroine, Katniss Everdeen. It’s the largest build and installation in the first wave of exhibitions to be held at ICC Sydney. It’s also the first time this extraordinary event has taken place in Australia – all thanks to the exceptional facilities and flexible floor space we offer.

The Reed Gift Fairs, OZ Comic Con and Beauty Expo are among Reed Exhibitions’ events that are also gearing up for a huge season at the centre in 2017. Further down the track we’ll host other major business events including Sibos 2018, a world leading financial services event, and the robotics event RoboCup International Symposium and World Championship 2019.

Thanks to the broader entertainment offering at the integrated precinct, we’ll also host performances from international superstars Keith Urban, PJ Harvey and José Carreras.

SS: Your recruitment strategy has been the subject of interest. Could you tell us a bit about that?

GD: Our reputation precedes us. As an organisation we know that preparation and an unwavering commitment to setting world-class standards is key. At the heart of this is our people, who’ll define our offering. We’re currently on a comprehensive recruitment drive to fill 1,500 casual and 300 full-time roles.

Our specialist human resources team has dedicated more than 6,000 hours to recruit these vast numbers before the December opening. To streamline our approach, we’ve developed a specialised digital interviewing platform that allows us to “meet” candidates and assess their suitability for our job requirements and culture. This will save approximately 1,440 hours in group and one-on-one interviews.

SS: What’s the key selling point for Sydney, in your view? Where does the value lie for events visitors, mostly?

Sydney is Australia’s commercial powerhouse and the gateway to its distinguished research, scientific and technology communities. Over 600 multi-national companies run their Asia Pacific operations from here and the burgeoning ICT and digital economy in Australia is attracting even more international attention.

The new centre is pivotal to the unprecedented infrastructure revitalisation taking place that’s positioning the city as a global technology and innovation hub. Beyond this, our venue is located at the heart of all it has to offer. Sydney is a destination international travellers dream of visiting, offering sandy beaches and cultural icons. It’s also filled with green spaces and natural beauty spots with a great choice of outdoor music, theatre, art, history, dining and entertainment outlets.

Q: Are you mainly focusing on inbound business?

Not at all. The architectural design means we can cater to multiple events concurrently. As mentioned we can host three conventions concurrently and, depending on their size, we could also host several exhibitions and entertainment acts all in the same week.

We set our sights on the longer-lead, inbound events when the team first came together to market ICC Sydney more than two years ago. Now we have a strong pipeline of national business, public, B2B and B2C exhibitions, the full spectrum of the local market. On top of that, when the main 9,000 capacity-8,000 seat theatre isn’t hosting very large conventions, it’s doubling up as the city’s new heart of entertainment. Entertainment events are being booked in spaces across the venue.

Be assured, when you attend an event at ICC Sydney, you’ll be visiting a dynamic waterfront destination.

More info: sales@iccsydney.com, info@iccsydney.com

GEOFF INSIGHTS

In addition to his role at ICC Sydney, Geoff is Director of Convention Centres AEG Ogden and President of the Brussels-based International Association of Congress Centres. He is the latter’s representative on the Joint Meetings Industry Council.

Geoff’s extensive experience in the business events industry was born from his airline and hotel industry experience. He headed the Cairns region’s successful tourism and convention bureau for five years before managing the 1996 opening of the Cairns Convention Centre.

Geoff also served five years as Chairman of the Business Events Council of Australia. He has been awarded the Australia Centenary Medal by the Federal Government, the Australian industry’s Outstanding Contribution Award, and the Joint Meeting Industry Council’s Global Power and Profile Award.

With the imminent arrival of the new Ovation of the Seas in Australasian waters, now’s the time for MICE organisers to start planning a memorable event aboard a billion-dollar, 168,000-tonne floating palace.

So says Adam Armstrong (pictured below), Managing Director for Royal Caribbean Australia and New Zealand. And it’s no mere cliché. At 168,000 tonnes, she’s the equal fourth-largest passenger ship in the world. She has 18 decks, can accommodate 4,905 guests and 1,500 crew and is a jaw-dropping 347 metres long. She’ll make her Australian debut in December, sailing from Sydney, and return for a second Australian summer season in 2017–18.

Royal Caribbean’s five locally based ships – Ovation of the Seas, Explorer of the Seas, Voyager of the Seas and Legend of the Seas – offer dedicated, large and small meeting and conference facilities. While the company’s core business area is leisure, the MICE sector is growing in influence, says Adam.

“As the Royal Caribbean brand becomes more familiar to Australian companies we’re seeing enquiries increase,” he says. “Most of our Australian cruises are an average of ten or more nights. Our ships are big enough to host large groups [with a requirement to book at least eight staterooms] and our business is nimble enough to work with event partners on their specific needs.”

Adam adds that one of the parameters for organisers to consider is that the average Royal Caribbean cruise is ten to 11 nights, which suits a certain type of event or incentive. Spaces aboard are “sleek and modern” and can accommodate events ranging from a board retreat for a few to a large-scale national sales meeting. There are also complimentary audio and visual services, Voom – said to be the fastest Internet at sea – plus a dedicated crew member who’ll help ensure everything runs smoothly.

That’s obviously in addition to the other facilities on board like multiple outstanding dining options and entertainment and “incredible features like FlowRider surf machines, a sky-diving experience, rock-climbing walls, ice skating and more”.

Herein lies one of the main attractions for PCOs, says Adam. Everything’s in one place. “That includes conference facilities, accommodation, a la carte dining and entertainment – with great service. Plus guests all have access to the incredible features of the ship outside the conference facilities.”

What about the perception some organisers have that facilities on a ship may lack flexibility? Adam has a clear message here: a prime consideration for a MICE event at sea compared to those on land is to ensure the conference aligns with the itinerary you’ve chosen.

“For example we wouldn’t recommend planning a full day of conference talks while the ship is berthed in an idyllic South Pacific destination,” he says. “In addition the cruise you choose needs to align carefully with staff timings. There’s obviously no ability to embark a day late, or debark early. That said, no other venue in the world can offer such variety of experience as a cruise ship.”

Royal Caribbean offers a small number of two- to three-night sailings every season. They’re popular with new cruisers who want to test the waters and for our repeat guests who might not have time for a longer holiday. It’s also a good option for MICE organisers seeking to limit the amount of time employees spend out of the office.

Competitive cost

Conference costs can vary depending on the style of conference, number of guests, length of cruise, and a range of other factors. Adam suggests discussing this with a trusted travel agent. But a quick scan of the Royal Caribbean International website reveals that an Ovation of the Seas “three-night sampler” cruise departing Sydney on 17 February next year starts at $1,029 per person twin share, for a balcony stateroom. (Cheaper options are already sold out). The five-night “Tasmania sampler” departing Sydney on 23 January 2017 starts at $1,699 per person twin share for a balcony stateroom, with the cheaper options also already sold. That’s just over AUD 300 a day, and it includes meals and entertainment. All up, as experts agree, it will be much less than a similar sojourn at a hotel with comparable facilities, and offering more.

Meantime the excitement for Ovation of the Seas’ arrival has exceeded expectations, says Adam Armstrong. “She’s unlike anything that’s sailed here before. The demand for the ship was so high we extended her maiden season earlier this year with an additional four extra cruises from Sydney, and announced she’ll return for the second summer season. Australians can’t wait for her to arrive.”

More information: Phone 1800 754 500 Groups (in Australia). 866-562-7625 (USA).

Or email Royal Caribbean at this link.

Events organisers and suppliers to the MICE sector who haven’t heeded China’s latest outbound tourism numbers or what its travellers ask for most commonly in hotels (free wifi and kettles) could miss out on revenue in a major way.

That’s the key message, again, in Hotels.com’s latest Chinese International Travel Monitor, published last month. The fifth annual survey of its kind shows that despite a slowdown in the growth of Chinese overseas travel, 92% of travellers from the country plan to increase or maintain spending, and one-third plan to spend more on travel in the coming year.

A staggering 120 million Chinese travelled overseas in 2015, up from 117 million in 2014, the year when the milestone of 100 million was first passed. There were over a million (1,023,600) to Australia alone – up 22 percent on the previous year. And down under remains at the top of the Chinese traveller wish list for the third year in a row as the most desired destination to visit in the next 12 months.

A rough measure of the still-untapped potential of this market could be that only 5% of the 1.4 billion people in China hold passports, yet it’s already the top global spender on travel. The expenditure is expected to equal Finland’s GDP and exceed the size of the Greek economy in five years.

Chinese millennials – 18 to 35-year-olds – spend over a quarter of their income on travel. Two-thirds of travellers from China consider travel an essential part of life, and are prepared to spend nearly a quarter of their income on it.

Kettles and slippers

While the top requests in hotels by Chinese travelers were for free wi-fi and kettles in their rooms, requests numbers three and four were Chinese breakfast and slippers. However, one-size-fits-all perceptions of the Chinese as group tour travellers wanting only Chinese breakfasts and Mandarin translators are outdated, according to Abhiram Chowdry, Vice President and Managing Director APAC for Hotels.com.

“Our research shows that the industry needs to move decisively to develop new products and marketing strategies for the far more sophisticated Chinese travellers of today,” he says.

“An analysis of our research data has revealed that Chinese travellers fall into one of five travel personas [which] open the way for targeted marketing to attract these segments and cater to their specific needs.”

Read the report here.