Madrid Fusión, the annual Spanish gastronomy congress to be held in Manila in April, represents a great opportunity for events planners, says Consuelo G. Jones, Australia and New Zealand Tourism Attaché for the Philippine Department of Tourism.
“More than ever, food is a vital component of the MICE business, and events and incentive organisers are increasingly making their plans and engaging their participants based on culinary considerations, Consuelo told The Siteseer. “By linking wonderful, inspiring meals to the purpose and themes of events, they can boost the value of any experience.”
Anyone in the meetings and events business who understands that food represents a great opportunity to build connections and inspire teamwork will benefit from attending the show, she adds. It also gives chefs, food aficionados, and food-and-beverage professionals a chance to pick up and share ideas and new products.
They’ll learn the latest culinary trends and techniques from Michelin-grade Spanish chefs and celebrity chefs from the Philippines and Asia, and discuss technological innovations and revolutionary techniques.
Organised annually since 2003, Madrid Fusión is the most important Spanish food congress, Consuelo says. This year it’ll incorporate three events: an international gastronomy congress for chefs, a trade exhibition where F&B companies showcase premium products, and a “Flavors of the Philippines” festival in which the country’s restaurants, hotels, bars, malls and weekend markets pitch in to feature special local food offerings, like the renowned Flipino adobo (pictured below).
The show will be held from April 24-26 at the SMX Convention Center in Manila’s Pasay City. It’s a joint partnership between the Philippines’ Department of Tourism and the Tourism Promotions Board, along with Madrid Fusión organisers Foro de Debate and Arum Estrategias de Internacionalización.
For more information, go to: www.madridfusionmanila.com.
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