As cash flows dwindle, how can PCOs get the best rates for clients seeking to incentivise their people? Andry Kurnyawan, Director of Public Relations and Marketing for the InterContinental Bali Resort, says solutions are simple, and self-evident.
Building and maintaining relationships with hotel MICE sales managers and demonstrating loyalty can result in special rates or added perks, says Andry. Planning and booking well in advance can also lead to lower rates and better use of facilities, especially for large events, he adds.
“Bundling accommodation with other services like catering, AV equipment [supply] and conference facilities can lead to overall savings too.”
In the case of IHG Hotels and Resorts, keeping an eye on the group’s promotions and special offers is a good idea. “Being flexible with event dates allows PCOs to take advantage of off-peak times when hotels are more likely to offer discounts,” Andry explains.
“And being a member of the IHG Rewards Club or similar loyalty programs can provide access to exclusive rates and additional benefits.”
During a recent visit to the Indonesian resort island, where IHG has 14 properties ranging from Holiday Inns to the luxury Six Senses marque, The Siteseer learned that the periods just before and after the Christmas and Easter peak holiday seasons are best for accommodation and meeting space deals. In Bali, the ‘shoulder’ seasons are typically April to June and September to early November, according to Andry Kurnyawan. The low season is generally from January to March.
IHG hotels in Bali obviously offer a broad variety of facilities, from small meeting rooms to conference halls that cater to 2,000. The new, oceanfront Jimbaran Convention Center, set within the InterContinental Bali Resort (seven kilometres from the airport), has the largest MICE space in the Jimbaran area and among IHG Bali Hotels.
Frequent business travelers and corporate clients can access IHG’s loyalty programs and perks, like special offers, priority check-in and exclusive facilities, says Andry, while the group’s commitment to reducing environmental impact and supporting local communities may appeal to businesses for which corporate social responsibility is a key issue – “making it a smart choice for sustainable travel”.
In addition, the island’s ability to integrate professional and recreational experiences ensures that attendees can have a memorable and productive stay, Andry says.
The Siteseer’s home for a few days recently was the Holiday Inn Resort Baruna Bali, a red-roofed, rather atypical Holiday Inn complex set in lush tropical gardens alongside a sandy beach close to Denpasar airport.
Considering how delightful the staff and surroundings are, leisure and meetings guests get excellent value for money when making a booking here.
Full-board residential meeting packages with lunches, dinners, use of meeting rooms and the works thrown in start from around AUD 100 per person. Breakfast is included in the room rate, and exemplifies the kind of sumptuous fare so often found in good hotels in Indochina. (This scribe, in particular, appreciates the freshly cut papaya.)
Given the quality of this resort’s rooms, food and service, it’s not surprising that business is good, here and in Bali generally. In the first six months of 2024, 2,910,679 foreign tourists came to the island.
With a Holiday Inn Express – the InterContinental Hotels group’s chain offering limited services at a reasonable price – set next door to the resort property, there’s plenty of extra accommodation for delegates who need it.
The biggest of the MICE facilities on the resort property is the Cinnamon Ballroom, which can accommodate 150 banquet-style or up to 250 for receptions and conferences.
Altogether, five meeting rooms at the resort cover almost six thousand square metres. PCOs interested in organising a gala dinner in the vast gardens or on lawns adjacent to the beach can do that as well.
The room rate, as mentioned, is outstanding value given the quality of the accommodation and surrounds. The resort flanks a beach dotted with bathers and leisure craft and is just 1.5 kilometres from the airport. (Actually within walking distance of the airport, or a five-minute cab ride). It’s located in the heart of Bali’s key leisure and business districts.
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The food at the hotel is good and diverse. The main restaurant is an indoor-outdoor affair overlooking the biggest of three hotel pools and the adjacent beach. In the evenings, leisured guests can have cocktails as the sun sinks into the sea in front of them. Breakfast is a classic southeast Asian buffet, with fare ranging from Indian and Chinese to omelettes and pancakes made on the spot at a busy cooking station. (Fresh, ripe papaya was, for me, a great attraction).
The property is busy, with leisure and events guests flocking to book, according to one spokesperson. That’s not surprising – because the Indonesian island is experience an astonishing post-covid renaissance. According to data released by the Bali Central Bureau of Statistics in July 2023, 439,475 tourists visited in that month alone, a growth of 6.80% on the previous month. From January to May 2023, 1,877,215 foreign visitors arrived in Bali.









Online room rates start at around AUD 50, and include a full breakfast. Meeting packages start at around AUD 24 for a half day, including lunch, AUD 30 per person for a full day, or AUD 43 for full-board meetings, including two coffee breaks, lunch and dinner. Also thrown in are welcome drinks, free internet and discounts of up to 20% in the on-site spa.
A large, high-ceilinged breakfast terrace served by smiling staff in traditional Balinese gear looks out over an enormous blue swimming pool surrounded by walled tropical gardens of lawns, frangipani trees and shrubbery. On one side, a sign emblazoned with “Uluwatu Spa” beckons. I could relax here.
“We recently hosted a five-day conference for a business group of 70 people here very successfully, and we can easily accommodate up to 140 people theatre-style.”
A turtle dove is cooing somewhere and a female crooner is singing moodily over the PA system as Stuart Bolwell steps up to greet me, hand extended in welcome. The 47-year-old expatriate New Zealander has been with this hotel for 11 years, and GM for the past three years, and the focus and continuity he’s brought to the role helps explain why ratings for this property continue to head north.
Stuart Bolwell, pictured below, is a high-energy manager, as I can attest as I try to keep up with him on a brisk walking tour of the hotel and its 18 meetings and functions spaces, which include a ballroom, the ‘Griya Agung’. When all venues are full, the resort can accommodate 2,000 MICE guests, he says.
Roughly half of the resort’s events business is domestic, and the rest is mostly from Australia and Europe, says Stuart. “Our distinct advantage over competitors is that we’ve been here a long time and do what we do very well. Our staff are incredibly dedicated and we have long-established relationships with local companies and third-party contractors who supply us with their services.”

