In a world in which clients expect more and more, events industry professionals must stay connected to gain the insights they need to feed a winning strategy, says the General Manager of Business Events Australia.
Hong Kong’s glitzy, high-tech new cruise terminal at Kai Tak, on the site of the city’s old airport, is making its mark as a genuinely different big-events space.
Tighter budgets and rising costs mean the business events sector is working harder to win work. Marissa Fernandez, managing director of widely respected company Destination Marketing Services (DMS), offers this advice to incentive and events planners.